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Privacy Policy

This Privacy Policy is effective as of 18. January 2020.

Who we are

NOVELDA is the world leader in ultra-wideband (UWB) radar technology. Our groundbreaking innovation, the NOVELDA Human Presence Sensor is the most reliable human presence sensor in the world. The sensor can be beneficial in a vast array of applications, ranging from smart speakers and refrigerators to augmented reality glasses and life-saving heart monitors. Currently, the sensor is being used in laptops world-wide and smart building systems. The sensor improves user experience, increases security, and helps saving energy. In a laptop, the NOVELDA Human Presence Sensor detects your presence and will provide touch-free log-in when you approach. When you leave, the laptop locks immediately, improving security and battery life.

NOVELDA is a privately held company with headquarters in Oslo, Norway and has offices in San Hose, USA and Hong Kong, China. Our customers are renowned global tech companies at the forefront of innovation and new developments.

Our website address is

This website

NOVELDA understands and respects your concerns about privacy and the use of your personal information. This Privacy Policy applies to information collected on our website and handling of personal data related to business purposes. Please review this Privacy Policy carefully.

The legal basis for the processing of personal information is Norwegian Law, including the Norwegian implementation of the General Data Protection Regulation. NOVELDA may change this Policy from time to time by updating this page. This Privacy Policy is effective from 18. January 2021.

What personal data we collect & why we collect it


The comments section on is disabled, but we do accept comments on our news platform hosted on The Medium service Privacy Policy is available at


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you contact us via a contact or other similar form on our website, we collect your name, email, and the other filled-in fields/message contents. The purpose of collecting and processing this data, is to be able to respond to you if needed. The data is also used to get an overview of potential new investors and new customers and will be saved for nine months.

The legal basis for processing data as described in this section is that the processing is necessary in order to respond to your inquiry.


A cookie is a small file that is stored in your web browser or device, which causes a webpage to recognize the web browser or device each time. Web beacons or pixel tags have similar functions to that of cookies. They are electronic images, often not visible to an end-user. Cookies contain, among other things, information regarding navigation, time of visit, web browser version etc.

WordPress cookies (internal use)

  • If you have a WordPress-account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
  • When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
  • If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

General cookies

[cookie_audit category=”necessary”]


If you do not want cookies or other similar technologies to be stored, you can change the settings in your web browser or device. You can also delete existing cookies and similar technologies. If you choose to delete or not accept cookies, you may experience reduced functionality in the Services.

Each web browser or device has directions on how you handle cookies and related technology through data privacy- and security settings:

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content. We strongly encourage you to read the Privacy Policy of the external content providers.


Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By clicking the tick-box named “Privacy Consent”, you give express consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy for the purposes set out above, which we strongly encourage you to read.

NOVELDA also uses interfaces with social media sites such as Facebook, LinkedIn, Twitter and others. If you choose to “like” or “share” information from this website through these services, you should review the Privacy Policy of that service. If you are a member of a social media site, the interfaces may allow the social media site to connect your visits to this site with other Personal Information. We take no responsibility for the use of data of these third parties, and strongly encourage you to read the Privacy Policies of external pages.

Facebook Privacy Policy
LinkedIn Privacy Policy
Twitter Privacy Policy

Google Analytics cookies

[cookie_audit category=”non-necessary”]


Who we share your data with

Other than data the user chooses to display to the public (such as when leaving a comment), all data collected is for NOVELDA’s internal use only. NOVELDA does not share or sell data collected with other parties, and only uses Google Analytics for aggregating statistics.

How long we retain your data

If you leave a comment, the comment and its metadata are retained following Medium’s service Privacy Policy available at

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have in your data

You have a number of rights in connection with Novelda’s processing of your personal data. If you have any questions or want to enforce your rights, we encourage you to contact us by using the contact information included in the bottom of this privacy policy.

Below, you can see what rights you have at all times:

  • Right to access: You have access to the data that is registered in Novelda and can gain access to this data through your Novelda profile. If data is incorrect or outdated you can edit them yourself in Novelda. You can also request access to what personal data we have registered about you by contacting us, to the extent that this right is not restricted by applicable law. We reserve the right to require the person requesting access to verify their identity, to ensure that the personal data is disclosed to the right person.
  • Right to rectification or deletion: You have access to the data that is registered in Novelda, and can gain access to this data through your Novelda profile. If data is incorrect or outdated you can edit them yourself in Novelda. Please note that you cannot make use of the service if you delete certain data categories. If you cannot delete or update certain data, you can request that we correct or delete them. We will, so far as possible, respond to a request to delete personal data, but we cannot do this if there are compelling reasons not to delete, for example, that we must store the information for documentation purposes.
  • Right to withdraw consent: If you have consented to us processing your personal data in order to receive newsletters, you may withdraw this consent at any time. When sending out newsletters, we have arranged it so that you may easily opt out of these types of communications, by including a link to an unsubscription-form in each communication.
  • Right to lodge a complain with a supervisory authority: If you disagree with the way Novelda processes your personal data, you can lodge a complaint with the relevant supervisory authority (in Norway: Datatilsynet). We hope that you choose to contact us first.

Where we send your data

Visitor comments may be checked through an automated spam detection service provided by CloudFlare. The CloudFlare Privacy Policy is available at

Google Analytics data is hosted by Google in an anonymized form. Google’s Privacy Policy and data sent to us by email/contact form will pass through an email provider secured by an SSL certificate.

Contact Information

If you have questions, you can reach us by email at or by regular mail to: NOVELDA AS, Gjerdrums vei 8, 0484 Oslo

Additional information

How we protect your data

NOVELDA uses access control and two-factor authentication, among other safeguards, to protect your data. Only anonymized data is used for analysis as described earlier in this Privacy Policy.

What third parties we receive data from

We receive data from Google Analytics and WordPress, as described earlier in this Privacy Policy.

Links to other websites

Our service may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, Privacy Policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. The “Last updated” date at the top of this Privacy Policy states when the update took place.

Contact us

If you have any questions about this Privacy Policy, please contact us by email: